Sugar Beach Bake Shop

Sugar Beach Bake Shop | Churning Out Kihei’s Best Malasadas

Sugar Beach Bake Shop

On a recent trip to Maui we splurged a bit and went off of our normal eating routine to indulge in local style Malasadas from Sugar Beach Bake Shop. I can see now why they have such a loyal following! They churn out fresh, hot Malasadas (read more about what Malasadas are as well as other unique Hawai’ian style local foods here).

Sugar Beach Bake Shop

Malasadas are Hawaii’s favorite fried treat. A malasada is a Portuguese confection, made of egg-sized balls of yeast dough that are deep-fried in oil and coated with granulated sugar or other flavors like li hing mui or green tea. Think Mainland donut holes on steroids. Suffice it to say that they are amazing – and all Malasadas are not created equally!  We tried several and liked Sugar Beach Bake Shop’s the best in Kihei. 

Sugar Beach Bake Shop

They’re well worth the diet splurge and I found that an order of two per person was just the right amount but could have easily inhaled a half a dozen! The outside is just perfectly crispy with just the right amount of cinnamon-sugar added and the inside is light and fluffy and more of an eggy-consistancy. Not doughy, just more dense than a standard donut.  You’ll just have to get up with the turtle doves and head on over to give them a try!

Sugar Beach Bake Shop
Other delicious treats served up by Sugar Beach Bake Shop

There are other very popular Malasada producers like T. Komoda Store and Bakery in Makawao but we’ll focus on the Kihei bakery for this post.

Sugar Beach Bake Shop

Made to order in the flavor or with the filling of your choice (malasadas with filling must be ordered a day ahead), these pipping hot delicious little Portuguese donuts are a real delight.

Sugar Beach Bake Shop

TIP: Get there early, they turn off the fryers at 9am and often sell out.

TIP: Try.all.the.flavors

TIP: Custard filled must be ordered a day in advance

TIP: Try their other delicious baked goods and coffee!

Sugar Beach Bake Shop

From their website; Sugar Beach Bake Shop handcrafts from the freshest ingredients, including sweet cream butter, Madagascar Bourbon vanilla, fresh-picked *lilikoi, Dole Bananas and Pineapples and Maui Meyer Lemon zest. Inspired by local flavors and ingredients, our ever-changing selection of desserts and “favorites” are always baked fresh daily. Serving up fresh-brewed Hawaiian OMA coffee and house-made lemonades and much ALOHA all day!

Sugar Beach Bake Shop

Sugar Beach Bake Shop


They’re easy to find, right between their sister Ululani Shave Ice shop and the ubiquitous ABC store on the far north side of South Kihei Road

Bakery hours are Sunday – Saturday 6am to 4pm

Phone: (808) 757-8285

Location: 61 S Kihei Rd. Kihei, HI 96753


*lilikoi is one of Hawaii’s most popular exotic fruits, lilikoi is also known as yellow passionfruit. Lilikois are extremely tart yet incredibly sweet, and so while only the bold tongue will eat them raw, when added to your favorite drink, jam or dessert, lilikoi make everything better.



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